Crave

Why You Binge Eat and How to Stop

Binge eating disorder (BED) is less well known than anorexia or bulimia nervosa but is the most common eating disorder in the United States. Health professionals estimate that more than five million American women and three million men suffer from BED.

Genetic predisposition, brain chemistry, psychology, and cultural pressures increase a person’s susceptibility to BED, but bingeing is not inevitable. Crave helps readers understand why they crave specific foods, recognize what triggers their strong urges, and get control over their responses to those triggers. BED is highly treatable; Bulik shares with readers a set of easy-to-implement “curb the crave” techniques that has empowered patients around the world to triumph over their binge eating. Through the stories of some of these patients—men and women, young and old—and with the guidance of Bulik, readers will develop effective strategies to successfully conquer their cravings and establish healthy eating and activity habits.